GE PODCAST THEATER
THE MESSAGE
This eight-episode sci-fi podcast follows a team of cryptographers trying to decipher an audio transmission sent from space 70 years ago. Made in partnership with Slate/Panoply to improve awareness of GE Healthcare, The Message ranked #1 overall on iTunes' podcast chart; surpassed 4.5 million downloads; was promoted by Serial, Stuff You Should Know, WTF w/ Marc Maron, and StarTalk; was featured in The Atlantic, Nieman Lab, Wired, and Vulture's Best Podcasts of the Year; and won a Clio for Branded Entertainment, D&AD Pencils for Branded Content and Innovative Use of Radio, ADC Gold for Branded Content, Webby for Native Advertising, One Show Gold Pencil for Branded Podcast, and Gold at Cannes.
Role: Creative + Content Strategy