The digital launch of Lincoln's Responsibility of Love campaign highlighted the extents people go to in the name of love—from small, everyday gestures to larger plans for ensuring and insuring the financial futures of family. Consisting of social posts, videos, GIFs, editorial content, and infographics, this extensive program garnered around 30 million impressions and over 100 thousand engagements in the first nine months. Our video work won Silver at the FCS Portfolio Awards.

Roles: Creative Direction, Editorial Direction, Writing