Goldman Sachs

Goldman Sachs wanted to highlight its ongoing dedication to empowering, educating, and investing in small businesses across the country. To that end, the global financial firm premiered its very first television commercial on shows such as Meet the Press while running print ads in the Washington Post and Politico. Content on the brand’s social channels further explored the big power of small enterprise—all culminating in the 10,000 Small Businesses Summit, held in DC in February 2018.

September 2018 saw the brand’s official launch on Instagram, further showcasing its commitment to entrepreneurs as well as celebrating Goldman Sachs’ employees, insights, and connectivity to the world economy. The firm’s foray into the platform found fanfare from the likes of CNN, CNBC, and Business Insider.

Roles: Creative Direction, Writing

Anthem TVC :30

To compete & grow, #SBO need a seat at the table. This February, their voices will be heard at the #10KSmallBiz Summit in DC: https://t.co/NROPlV1uMC #MakeSmallBig pic.twitter.com/jN6zwGBHE0
— 10K Small Businesses (@GS10KSmallBiz) January 25, 2018

#10KSBgrads are growing revenues & revitalizing communities. This month, they’re heading to the #10KSmallBiz Summit in Washington, DC to #MakeSmallBig: https://t.co/VDdlPKb3V2 pic.twitter.com/xjH7mlPlU0
— 10K Small Businesses (@GS10KSmallBiz) February 5, 2018

Instagram “Connected Lines” Launch (link)

View this post on Instagram

5, 4, 3, 2, 1… 🚀. From investment in exploration to the rise of suborbital tourism, #GSResearch thinks #space is the next investment frontier.

A post shared by Goldman Sachs (@goldmansachs) on Sep 25, 2018 at 5:09am PDT

Inaugural Instagram post

10K Small Business + Instagram launch