GE + New york times

vr FILM + EDITORIAL

GE, in partnership with The New York Times, was one of the first brands ever to offer a VR experience at scale, by leveraging the accessibility of Google Cardboard to reach over 1.3 million readers of the Sunday Magazine. Content included a VR film and an interactive article about the ways nature inspires innovation. The program was covered in Gizmodo, Adweek, Forbes, and Fortune; named to Ad Age's list of Best Branded Content of the Year; and won the Mobile Grand Prix at Cannes and the MediaPost Creative Media Award.

Roles: Editorial Direction, Creative Strategy