CANARy

SOCIAL CINEMa

To showcase the new social sharing feature on its home security cameras, Canary launched the #capturedbyCanary Social Cinema contest. User submissions ranged from home videos of cats playing to the chronic problem of birds flying into houses to numerous robot vacuums and babies. The winning clips were transformed by our special-effects artists to create movie teasers fit for a Hollywood hit.

Roles: Creative Direction, Writing, Strategy