Aspen dental

Aspen faced the challenge of positioning itself as a compassionate and friendlier alternative to an otherwise disliked dental category. Videos, social content, and on-site experiences pledged to start patients on an easier path to oral health, while highlighting Aspen's dedication to veterans affairs and partnership with Danica Patrick and NASCAR. 

The video series Breaking Down Barriers surpassed 4.5 million views and increased positive perception of the brand by 44 percent. Meanwhile, Whatever It Takes: Talladega amassed over 4.6 million views and lifted consideration among prospects by 45 percent.

Roles: Creative Direction, Writing